SEO google local rank

      You'll need a Google account to claim your listing. Once you sign-in and identify yourself as the business owner, Google will place an automated call to your listed business number to give you an authentication code. If you fail to do this after three phone calls, Google will send you a post card with the code – but that could take weeks.
Some  VoIP phone systems won't be able to receive the calls, Wilson cautions. To solve this problem, turn on call forwarding to a traditional phone line so you can authenticate.
Now that you control Google's listing of your business, you'll be able to take advantage of the options available to optimize the listing.
Be consistent with your address format
It's important to always list your address in exactly the same format, Wilson says. This helps Google identify your business, and avoids the confusion of creating multiple listings for your business.
“Match your address as it appears in the Yellow Pages and make sure it is in the same format every time it's published,” Wilson says. “If you address has been published one way consistently for a while, don't change it now.”
If you are adding a new listing to Google, this is the best format to use:
Business Name
25 Example Street
Unit 101
City, Province
A1A B2B (postal code)
416-555-5555
Make sure you start with your business name and finish with the phone number. Always write your business name exactly the same.
Max out your listing options and content
Take advantage of all the optional content that you can add to your listing. Max out the photos, videos, categories and make the most of it.