SEO google local rank

            If you're completely tied with somebody with other factors, someone that's taken the time to add all the information will outrank someone else,” Wilson says.
It's usually pretty easy to add 10 good quality photos to a listing. But finding five good videos might be a challenge for some companies. Don't post poor quality material just for the sake of filling up empty space.
“I wouldn't put up handheld, jiggly videos with low production value,” Wilson says. Another option is to take a longer, high-quality video and break it up into five shorter segments.
These videos are stored on YouTube. Since you'll be adding videos to the site anyways, consider making the most of it by creating a branded channel for your business.
Think like your customers
Don't get trapped into using key words that only you and your staff use to describe your company. Think about what your customers might search for when they are looking for your business.
Your listing also has five categories you can add to describe your business. Use these to associate your listing with more key words, and highlight all of the different products or services you sell.
You can add more than five, but Google won't recognize any more than that for its rankings system, Wilson says.
Get others in the area to help you
Ask your customers to write reviews about your business. All they need is a Google account to do so, and they can write them directly from your Local search result.
Don't try and game the system by writing fake reviews, Wilson warns. Google has systems in place to detect what is likely to be fraud. A plastic surgeon in New York got into legal trouble when he had employees writing false reviews about his practice.
“Google should be detecting a wide variety of IP address,” Wilson says. “The Internet is getting more and more accountable. People can't hide behind an e-mail account and an online name.”
Also getting other local businesses to not only link to your Web site, but also publish your address, can be a good way to boost your reputation in the eyes of Google's crawlers. Don't forget to see that your address is formatted the same way.
“That's probably the heaviest-weighed factor by Google,” Wilson says. “It'll move mountains.”